BOB FISHER TO ADDRESS TODAY'S
NEVADA EARTHQUAKE SAFETY
COUNCIL MEETING IN RENO
Bob Fisher, President and CEO of the Nevada Broadcasters Association will address today's Nevada Earthquake Safety Council Meeting. The all-day meeting will be held at NV Energy in Reno.
Bob will address the following questions:
(1) As an expert in media in Nevada, how do we reach more Nevadans and influence them to take appropriate actions for earthquakes?
(2) What media vehicle(s) works best?
(3) Is there a form of message that works better than others?
(4) Is there a difference in reaching rural Nevadans versus urban Nevadans that we should be paying attention to? For example, we have learned that a well respected individual is a good way to go in rural communities.
(5) How can we become more effective with our earthquake safety messages? What are the obstacles and pitfalls?
Paul Rotella, Esq., the President and CEO of the New Jersey Broadcasters Association wrote this report this morning, which Bob will share at today's meeting:
The East Coast earthquake serves up some lessons.
First, lessons in emergency preparedness and backups - the basic stuff. Also lessons (says the NAB) about not relying quite so much on wireless, and keeping broadcasting in the policy picture. And lessons, perhaps, for news organizations. The ones who were ready yesterday jumped into action. No doubt the weekly PPM's for the Hubbard all-news WTOP, Washington (103.5 and related signals) will be pointing skyward. Maybe the same for Clear Channel’s rhythmic “Hot 99.5” WIHT, which delayed leaving the building when ordered to evacuate by the fire department. That’s another lesson – you don’t have to be an all-news station to provide relevant and potentially life-saving information. You just need to be listening to the audience and willing to stay on the air. As the Tuesday afternoon TRI Extra headlines pointed out, a 5.8-Richter scale earthquake isn’t fun, but Hurricane Irene could pose a much larger risk to life and property along the East coast – the next reason why radio should be ready for emergencies.
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