Receiving an affidavit (also known as a zero balance invoice) is important because it documents for our sponsors which stations participate in our NCSA program, how many spots are aired for their campaign as well as indicating the play dates and times..
Since January 1st our stations have done a great job in providing air time for our sponsors. We have met and exceeded our expectations. We appreciate every effort our stations are putting into the NCSA program. A big thanks to our stations and their Traffic Department from the NBA staff.
Monique Hall
Director of NCSA Communications
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OBSERVATIONS RADIO
Every week throughout the state of Nevada, the Nevada Broadcasters Association produces "OBSERVATIONS with Bob Fisher." This thirty minute weekly program is currently aired on 26 Nevada radio stations and has been the most listened to public affairs program on Nevada radio for over 16 years.
OBSERVATIONS covers a variety of topics including Government events and political figures; broadcaster issues and local concerns; Homeland Security and AMBER Alert; and Gaming and Entertainment. Hosted by our NBA CEO, Bob's insight into what's happening in Nevada and in Washington, D.C. is absolutely remarkable. OBSERVATIONS is aired at different times beginning on Friday of each week and continues airing on Saturday and Sunday -- with the last airing on Tuesday evening.
During this month, our special guests include seven term 1st District Congresswoman Shelley Berkley; "Distinguished Nevadan" Lynn Hettrick, who heads the Nevada Dairy Commission; and political icon Sig Rogich. In my opinion, the award-winning OBSERVATIONS is 30 minutes of valuable information for every Nevada citizen regardless of their age.
Gary Campbell,
Production Director
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OBSERVATIONS TELEVISION
During the NBA board chairmanship of Gene Greenberg in 2004, the NBA board of directors voted to expand OBSERVATIONS and begin producing a weekly public affairs television program for northern Nevada. Bob Fisher insisted that every northern television general manager had to approve of the decision before starting the project and any northern Nevada television station could carry the program if they would like to. The rest of the story is history as OBSERVATIONS is approaching show number 400 and remains the most watched public affairs television program in northern Nevada.
Over the years OBSERVATIONS - Television has covered a variety of subjects: from the arts to politics; from health issues to economic issues; from the homeless population to gangs and drugs; from Homeland Security and law enforcement to community heroes.
For a number of years KTVN has helped to guide the content level of the subjects to be covered each quarter. From the beginning all shows have been taped and edited at KAME / KRXI. In addition to these three stations, the show is also aired weekly on KOLO and KRNS.
During this month, interviews will be conducted with the Leadership Council of the UNR Cooperative Extension; Congresswoman Shelley Berkley; the Children's Cabinet; and AlertID.
Earlene Lefler,
Executive Assistant
