Tuesday, May 13, 2008 Phone: 702.794.4994

The Nevada Broadcasters Association - Non Commercial Sustaining Announcement (NCSA) Program
A Public Education Partnership

Thank you for all that you and your stations do for the NVARNG. Each thing that you do, no matter how big or how small, changes the life of a person forever and makes a difference in our communities.  I am very happy to be part of the team.

Christopher J. Curtis - Sergeant First Class
Marketing & Advertising
Army National Guard

NCSA SPONSOR NEWS RELEASE: HOW WE ARE FUNDED

The Nevada Broadcasters Association is a 501 (c) 6 not-for-profit state association. We are funded solely by the fundraising that we do. Each year, the membership dues that we collect from Nevada television and radio stations, together with a small group of associate members, accounts for approximately 4% of our total budget income. These are the only funds that the NBA ever uses for lobbying in Washington , D.C. and in Carson City .

The remaining 96% of our budget income is derived from the NCSA campaigns that Bob Fisher sells. That is how we are funded. This income enables us to do so much for our communities and for our state. For the past two years we have devoted much time and energy to rebuilding the Emergency Alert System for the State of Nevada ; and we have been the major architect of the Nevada AMBER Alert Child Abduction Plan. On June 3, 2003 the first-ever Nevada AMBER Alert was activated in Las Vegas . The abducted infant was returned safely and unharmed.

NCSA income provides the operating expenses for the NBA, including:

Salaries and Benefits
Rent, Utilities and Insurance
Equipment and Supplies
Contributions and Community Donations
Website and Job Bank
Washington Hot Line
Membership Meetings
Scholarships
In-Station Internships
Alternative Broadcast Inspection Program
Travel and Outreach
Hall of Fame Dinner

WE THANK YOU FOR YOUR SUPPORT

NOTE: NCSA Programs, such as the one sponsored and provided by the NBA, receive a tax-exempt status. NCSA revenues are spent by the NBA to broadly strengthen the broadcast industry throughout Nevada . Our mission as an association includes fostering closer cooperation between governmental and nonprofit organizations and the broadcast industry in the state. The airtime used to promote the NCSA announcements is voluntarily donated by stations.

Since 1965, NCSA Programs have been a major source of non-dues income for state broadcaster associations nationwide.

The NBA arranges placement of the sponsor's NCSA announcements on radio and television stations in every market of the state. Broadcasters contribute their best available unsold time to air the NCSA announcements providing the sponsoring agencies with time slots that are varied. Participation in the NBA NCSA Program is voluntary.

NCSA campaigns may be designed to meet the specific needs of each sponsor. For example - a radio-only campaign that is only played in the southern part of the state; or a television-only campaign that is played in the northern part of the state.

Most NBA stations donate airtime for the NCSA Program and air the schedules. The NCSA announcements are identified on the station logs as NCSA as they are neither paid commercials nor public service announcements. They are a unique entity unto themselves.
 
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