It’s election season, and for the 60 days before any general election, broadcast stations are required to charge political candidates the “lowest unit rate” for comparable advertising time that runs on their stations. That means that, for each class of advertising time on any particular station, the candidate can only be charged the lowest rate at which any spots was sold to a commercial advertiser for that class of time during the particular period in which the candidate’s spots will run. That 60 day period begins tomorrow, so broadcasters should be ready to provide the candidates with these discounted rates for the next 60 days.
February 21-25 marked the annual gathering of broadcasters in the Nation's Capital. The National Alliance of State Broadcasters Associations kicked off the week with meetings discussing issues facing state associations. Tuesday saw an NAB-led agenda tackling many important issues relevant to our industry today. On Wednesday, the contingent from Nevada, including Mary Beth Sewald, Todd Brown, Tony Bonnici, and Lisa Howfield, along with Adam Sandler, met with Nevada's Congressional delegation about issues including the Spectrum Auction, Retransmission Consent, and more. On Thursday, the NAB held broadcasters Day at the FCC. Commissioners who addressed broadcast execs included Ajit Pai and Mike O'Rielly.
It was a busy but very productive trip. Our State Representatives have a strong grasp on the many challenges facing the Broadcasters of Nevada and the industry as a whole. It was a pleasure and an honor to represent all Nevada Broadcasters in Washington D.C.
Below you can see a picture of former Congressman Jon Porter leading our group on a private tour of the Capitol Building. Other Photos of our D.C. visit can be found HERE.
NVBA OPEN HOUSE
Thank you to all who came to celebrate the grand opening of the NVBA's new offices.
Rosa Mendez reads the Governor's proclamation declaring Feburary 17th Nevada Broadcasters Association and Foundation day. For more pictures from the event click HERE.
During the open house some of the NVBF Scholarship students streamed live tv/radio coverage. Under the direction of Richard Gacovino, one of the NVBA’s strategic partners, our students teamed together in creating a memory that will last a lifetime. Together Matteo, Dena, Collin, Kira, Michael and Kylie produced a show open, then rotated positions throughout the evening in what you will see was great coverage of the event. Below are the links to our Youtube videos.
2016 FINAL PRESIDENTIAL DEBATE TO BE HELD IN LAS VEGAS
Released: 12/21/2015. APPLICATION PROCEDURES FOR BROADCAST INCENTIVE AUCTION SCHEDULED TO BEGIN ON MARCH 29, 2016; UPDATES AND OTHER SUPPLEMENTAL INFORMATION. (DA No. 15-1428). (Dkt No 12-269 14-252 12-268 ) Updates and supplements information on procedures for Broadcast Incentive Auction. AU WTB https://apps.fcc.gov/edocs_public/attachmatch/DA-15-1428A1.docx
The NAB has supplied the Nevada Broadcasters Association with the following preliminary state and congressional election dates. We advise stations to consult with their local and state election officials to verify all election dates. Stations should also consult with local counsel to obtain information on party caucuses to determine if the Lowest Unit Charge (LUC) window applies.
The general election will be held on TUESDAY, NOVEMBER 8, 2016. The LUC window for the general election will open FRIDAY, SEPTEMBER 9, 2016. For more information, please consult the NAB Broadcast Catechism, 18th edition, or call the NAB legal department at (866) 682-0276.